Buy tickets wisely when following the Wildcats on the road to the Final Four


Fans of the University of Kentucky Basketball Wildcats will converge on “Catlanta” as the team prepares for the NCAA Men’s Sweet 16 round of play later this week.  Tickets are reported to be very costly, and Better Business Bureau® serving Central & Kentucky reminds fans to buy wisely when looking for ticket deals.

BBB is warning consumers to be smart when searching for and purchasing tickets, to ensure they are purchasing from a trustworthy source. Last year, the Better Business Bureau system (BBB) received over 300 reports on BBB Scam Tracker ( about ticket scams related to sporting events, concerts, theatre, and more. is the official NCAA Regional Ticket Exchange, where fans can buy and sell tickets safely. However, some fans may turn to other online ticket exchange/reseller sites in search of a good deal.  BBB and the National Association of Ticket Brokers, a BBB National Partner, offer these tips about being smart when buy tickets on the secondary resale market:

  • Purchase from the venue.Whenever possible, use the official ticket sales agent for the venue. Many now offer secondary sales options, as well.
  • Consider your source.Know the difference between a professional ticket broker (a legitimate and accredited reseller), a ticket scalper (an unregulated and unlicensed ticket seller), and a scammer selling fraudulent tickets.
  • Check out the seller/broker. Look them up on to learn what other customers have experienced. Check to see if they are a member of the National Association of Ticket Brokers. NATB members offer a 200% purchase guarantee on tickets. Look up the seller on to confirm you are buying from an NATB-member resale company.
  • Buy only from trusted vendors.Buy online only from vendors you know. Look for the lock symbol in the web address to indicate a secure purchasing system. Don’t click through from emails or online ads; a common scam trick is to create a web address that is similar to a well-known company.
  • Know the refund policy.Only purchase tickets from a ticket reseller that provides clear details about the terms of the transaction. Sellers should disclose to the purchaser, prior to purchase, the location of the seats represented by the tickets, either orally or by reference to a seating chart; and, if the tickets are not available for immediate access to the purchaser, disclose when the tickets will ship or be available for pick up.
  • Use payment methods that come with protection.Always use a credit card so you have some recourse if the tickets are not as promised. Debit cards, wire transfer or cash transactions are risky; if the tickets are fraudulent, you won’t be able to get your money back.
  • Be wary of advertisements.When you search the web for online tickets, advertisements for cheap tickets will often appear. Some of these ads are going to be scams, especially if the prices are low.
  • If you’re unsure, verify your tickets.Pay a visit to the arena where the event will be held. Present your ticket to “Will Call” (customer service) and they can verify if your ticket is legitimate.

Photo courtesy of The Manchester Enterprise.